Nissan New UEFA Champions League Sponsor

By Ajinkya

Published: Wednesday, April 9, 2014, 18:28 [IST]

Nissan has been confirmed as the title sponsor of UEFA champions league. They have signed the deal for a period of four years.

Nissan the Japanese automobile giant has replaced Ford as the title sponsor. Ford were the title sponsor for almost 22 years for the football extravaganza.

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Nissan is not the sole sponsor for the UEFA it will join Sony, Gazprom, Mastercard, Unicredit and Heineken.

This is a great opportunity for the second-biggest automobile manufacturer to promote itself on a global level.

"Europe's most prestigious football competition will be an important global platform for Nissan, and our aim is to show fans all over the world the excitement of both football and our cars. Both are created by amazing people who have a passion for what they do," explains Roel de Vries, Corporate Vice President and Global Head of Marketing and Communications for Nissan.

Nissan now will have access to match rights, pre-match session, training session, content, media, events, hospitality as well as events.

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Article Published On: Wednesday, April 9, 2014, 20:04 [IST]

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