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Tata Motors Working On Small Car Called KITE
Indian automobile giant Tata Motors had an array of vehicles on display at the 2014 Auto Expo held in New Delhi. The Indian manufacturer showcased its new Nano Twist along with a Bolt hatchback and Zest sedan.
They had also displayed its concept vehicle the Nexon. Tata Motors has noticed the increase in popularity in small cars and is keen to introduce a new product in the market. They have given it the code name KITE.
In India, the market is currently dominated by the likes of new vehicles like the Celerio by Maruti Suzuki and soon to come new Figo by Ford. Most manufacturers like Datsun too have launched affordable vehicles in this segment and are sure to taste success in the coming future.
Amit Kaushik Principal Analyst Of Autos at IHS Automotive told source, "Tata Motors has a great reach in market, but it has issues of quality as it is a key to success in this segment with demanding Indian customer have a lot of options to choose these days."
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He further added, "It will interesting to see how Tata differentiate their sub-1000 cc product and offers a greater value to the customer from the established products in the segment."
The new small car by Tata Motors will be positioned between its most affordable car the Nano and its Indica hatchback. The KITE by the Indian manufacturer will sport the same Nano design language, many believe it will be based on the Nexon concept showcased in New Delhi.
Tata Motors will produce the the KITE at its facility in Sanand, Gujarat. The small car will be ready not before 2015 by the Indian manufacturer. The facility currently has a capacity of 2,50,000 vehicles per year out of which, 1,50,000 vehicle production will be allotted to the KITE.
The new products will be launched in the coming future by Tata Motors and will play a significant role in the revival of the brand. They have currently been witnessing a drop in sales compared to the previous year. The KITE is expected to boost the sales numbers of Tata Motors once again.
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