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Hrithik Roshan Drives The 2024 Jeep Wrangler In Latest Ad
Jeep, the iconic American SUV manufacturer, is known for its off-road vehicles, particularly the Wrangler. The company has now released a new TV commercial featuring Bollywood star Hrithik Roshan to promote the recently launched 2024 Jeep Wrangler. The ad campaign, titled 'The One And Only', showcases Roshan driving a black Jeep Wrangler Rubicon with its top down.
Hrithik Roshan Joins 'The Jeep Life'
In this collaboration, Hrithik Roshan is welcomed to 'The Jeep Life' by Jeep India. Speaking about the partnership, Roshan said, "Did this ad, and actually loved the Jeep! What makes an icon #TheOneAndOnly? It's not about conquering heights, it's about leaving a mark and steering beyond. It's about surpassing yourself and setting new benchmarks to be the ultimate icon. Meet my Jeep Wrangler Rubicon #WranglerTheOneAndOnly. Can't wait to go above and beyond as I begin the ultimate adventure!"
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What's New in the 2024 Jeep Wrangler?
The 2024 Jeep Wrangler comes with a host of updated features and is available in two trim levels – Unlimited and Rubicon. Prices start from Rs 67.65 lakh (Ex-sh) and go up to Rs 71.65 lakh (Ex-sh).
Some of the enhancements include a Gorilla Glass windshield, 12-way adjustable seats, TomTom navigation, soft-touch plastics, thicker carpets, acoustic front glass, an active noise-cancelling cabin, sound-deadening materials, and more.
The infotainment system runs on U Connect 5 and offers 85 safety features including Level-2 ADAS. The vehicle is powered by a 2.0L 4-cylinder petrol engine producing 270 bhp and 400 Nm of torque, paired with an 8-speed automatic gearbox.
Moreover, off-road capabilities are enhanced with mechanically locking front and rear diffs, full float 44 HD Dana rear solid axle, Rock-Trac transfer case with a 4:1 low ratio, and BFGoodrich M/T tyres.
DriveSpark Thinks
The new TV commercial featuring Hrithik Roshan aims to boost the marketing efforts for the 2024 Jeep Wrangler while showcasing its updated features and off-road capabilities.
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