Call Assist's Start Rescue And GEM Motoring Assist Earn Top Endorsements In Which? Survey
Start Rescue and GEM Motoring Assist, both under Call Assist, have been recognised in the 2024 Which? survey for their outstanding breakdown services. These companies secured two of the three coveted Which? Recommended Provider endorsements, highlighting their exceptional service and value. GEM Motoring Assist topped the list of breakdown cover providers, while Start Rescue maintained its status as a Which? Recommended Provider for the sixth consecutive year.
Call Assist is a prominent independent vehicle rescue company committed to delivering top-notch products and services. It collaborates with various firms to offer rescue services either under their brand or its own across the UK and Europe. By partnering with independent recovery specialists nationwide, Call Assist ensures swift assistance to customers in need.
The Which? survey involved 9,954 public members sharing their experiences with breakdown providers. GEM Motoring Assist received commendation for its customer service, particularly noting the professionalism of its mechanics. Impressively, it reached 100% of rural callouts within an hour. Start Rescue was also praised for its five-star customer service and effective communication during callouts, crucial since 98% of its customers required immediate help.
Lee Puffett, Managing Director of Call Assist, expressed delight over both brands' strong performance in the survey. He stated, "This double success is especially important as the results are decided by the public, who we are always there to help." Puffett further credited their vehicle recovery operatives for their dedication in all conditions.
Both Start Rescue and GEM Motoring Assist hold excellent ratings on Trustpilot and offer products with a five-star Defaqto rating. These accolades reinforce Call Assist's reputation as a trusted partner for UK drivers. The company's commitment to quality service is evident through these recognitions.
GEM Motoring Assist was founded in 1932 as an independent road safety association focused on enhancing safety for all road users through accident prevention initiatives across the UK. It also provides motoring and safety information to its members.
Extensive Network Ensures Prompt Assistance
Call Assist serves over two million policyholders via a vast network of approved recovery agents throughout the UK and Europe. This extensive network allows them to provide timely assistance whenever needed.
Start Rescue operates as a trading style of Call Assist Ltd., which is authorised and regulated by the Financial Conduct Authority. For over 25 years, it has been offering breakdown services on behalf of numerous brands.
The recognition from Which? underscores Call Assist's dedication to providing reliable breakdown services that meet customer needs effectively. Their consistent performance highlights their role as leaders in vehicle rescue operations across regions.


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