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Force Motors Initiates Project DigiForce For Digital Innovation With EY Parthenon
Force Motors Limited, one of India's leading van manufacturers, is embarking on an innovative digital transformation project called Project DigiForce.
The aim of this project is to enhance innovation and productivity throughout the company's value chain and ensure high customer satisfaction. To support this transformative program, Force Motors has engaged the services of EY Parthenon, a renowned strategy consulting firm.
In recent years, Force Motors has experienced a significant turnaround in its business performance. In FY24, the company achieved a 38% year-on-year growth in its topline and witnessed a remarkable increase of over 1000% in after-tax profits.
To sustain this growth momentum and maintain its leadership position, Force Motors has initiated Project DigiForce. This two-year program will introduce digital technologies and innovative solutions to create a future-ready organization.
Mr. Prasan Firodia, the Managing Director of Force Motors Limited, emphasized the strategic importance of Project DigiForce. He stated that digital transformation is integral to the company's growth strategy and that this initiative will bring about a transformative shift in the way they work and compete in the market.
The project aims to not only improve productivity and operational efficiency but also foster innovation and creativity throughout the organization.
The partnership with EY Parthenon involves several key milestones. These include redesigning Force Motors' digital landscape, implementing advanced digital platforms and technologies for customers, and enhancing capabilities and security.
EY Parthenon's expertise will be crucial in ensuring a seamless digital transformation process for Force Motors, enabling them to maintain their competitive edge in the ever-evolving automotive industry. Additionally, Project DigiForce includes focused change management, training, and development programs to support employees and dealers during this transition.
Vinay Raghunath, Partner and Automotive & Mobility Sector Leader at EY Parthenon India, highlighted the importance of viewing digital transformation as an ongoing journey rather than a one-time activity.
He emphasized the need for organizations to quantify the value they extract from their digital transformation roadmap and cultivate a culture of continuous learning and adoption.
Force Motors is also collaborating with leading IT firms to integrate systems seamlessly and empower employees through targeted training programs.
With a commitment to operational excellence and customer-centric innovation, Force Motors aims to solidify its leadership in the evolving marketplace and deliver unparalleled value to stakeholders.
Force Motors, founded in 1958 by Shri N. K. Firodia, is India's largest van manufacturer. The company's mission is to provide economical, dependable, and efficient products that enable affordable commercial transportation for the general public.
Force Motors is part of a group led by Dr. Abhay Firodia and operates nine manufacturing facilities across the country, employing over 10,000 people. The company has established successful partnerships with leading German technology players and market leaders over the years.
Force Motors has played a crucial role in manufacturing engines for renowned automobile brands. Since 1997, every engine fitted in Mercedes cars manufactured in India has been produced by Force Motors. The company has also supplied engines to BMW for all cars and SUVs made in India since 2015.
In addition, Force Motors has entered into a joint venture with Rolls-Royce Power Systems AG to manufacture and supply engines for power generation and underfloor rail applications.
In recent years, Force Motors has introduced several groundbreaking products. The URBANIA platform, launched in 2022, is India's first fully ground-up modular monocoque panel van platform that complies with safety regulations. The company has also launched the all-new Force Gurkha, which boasts enhanced capabilities and a superior driving experience.
Force Motors is known for its versatility in catering to different international markets by providing customized solutions tailored to specific countries. The company offers a wide range of products, including small commercial vehicles, light commercial vehicles, multi-utility vehicles, and agricultural tractors.
Force Motors' Traveller and Trax vehicle ranges are market leaders in their respective segments. The company exports its products to various countries in the Middle East, Asia, Latin America, and Africa.
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