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Mahindra Thar ROXX 4X4 Launched In India At Rs 18.79 Lakh
Mahindra has recently announced the launch of the Thar ROXX 4x4 variants at competitive introductory prices, starting from ₹ 18.79 lakh (ex-showroom). This move underscores the company's commitment to offering vehicles that blend exceptional off-road capability with high levels of comfort.
The new Mahindra Thar ROXX, equipped with a powerful 2.2L mHawk diesel engine, is available in both manual and automatic transmissions, catering to diverse driving preferences.
The vehicle's 4XPLOR system enhances its off-road prowess, featuring electronic and brake locking differentials that ensure superior traction and maneuverability across various terrains.
The Thar ROXX is designed for adventure enthusiasts seeking thrilling driving experiences, with the 4x4 MT variant producing 150hp and 330Nm of torque, and the 4x4 AT variant pushing out 172.5hp and 370Nm of torque. This robust performance, combined with advanced technology, positions the Thar ROXX as a leading choice for off-roading adventures.
Unmatched Off-Road Technology and Features
The Thar ROXX's off-road capabilities are further amplified by its innovative features, including India's first CrawlSmart Assist for precise low-speed control and IntelliTurn for effortless navigation in tight spaces.
The vehicle boasts superior approach, departure, and ramp-over angles, alongside a significant water-wading depth of 650 mm, making it ready for any challenge. These features, along with the Gen II Adventure statistics display and various terrain modes like Snow, Sand, and Mud, contribute to the Thar ROXX's legendary status among off-road enthusiasts.
Mahindra & Mahindra Ltd. has meticulously engineered the Thar ROXX to dominate the toughest of terrains. Its comprehensive suite of features ensures a seamless and enjoyable off-road experience.
With options like the 4XPLOR System's Electronic Locking Differential, drivers can effortlessly tackle challenging terrains. Additional attributes such as the CrawlSmart Assist, IntelliTurn, and the vehicle's impressive water-wading capability underscore its readiness for any adventure, further solidifying its position as a true off-road legend.
Variants and Pricing Structure
The Thar ROXX is available in several 4x4 variants, each with distinct features and pricing. The MX5 variant is priced at ₹ 18.79 lakh, while the AX5L and AX7L variants are offered at ₹ 20.99 lakh and ₹ 22.49 lakh, respectively, for the automatic transmission models.
Equipped with advanced technology and comfort features, the Thar ROXX variants cater to a wide range of preferences. The MX5, for instance, includes a 10.25" HD infotainment system, wireless Android Auto, wired Apple Car Play, and various drive and terrain modes.
The AX5L adds to this with Level 2 ADAS, an electric park brake with auto hold, and additional connectivity and sound system upgrades. The top-tier AX7L variant introduces a panoramic sunroof, R19 diamond cut alloy wheels, and a premium Harman Kardon audio system, among others, elevating the driving experience further.
DriveSpark Thinks
The introduction of the Thar ROXX 4x4 variants by Mahindra & Mahindra Ltd. marks a significant milestone in the SUV segment, offering a perfect blend of rugged off-road capabilities and premium comfort features.
With competitive pricing and a robust engine offering exhilarating driving experiences, the Thar ROXX is set to appeal to adventure enthusiasts and off-road aficionados alike. Its advanced technology, superior manueverability, and comfort features position it as a compelling option for those seeking to conquer challenging terrains while enjoying a luxurious drive.
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