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Mahindra Unveils XUV700 AX5 Select Variant: Premium Features At An Attractive Price
Mahindra & Mahindra Ltd., a leading name in India's SUV market, has recently unveiled its latest offering, the new XUV700 AX5 Select (AX5 S) variant. This move is set to redefine luxury, making it more accessible with a starting price of ₹16.89 Lakh (ex-showroom). The introduction of the AX5 Select variant showcases Mahindra's commitment to providing premium features at an attractive price, ensuring luxury is within reach of a broader audience.
The AX5 Select variant comes loaded with a host of features such as a Skyroof, Dual 26.03cm HD Superscreen, Push-Button Start/Stop, and a spacious 7-seater configuration. These features are commonly found in high-end models, making the AX5 Select a sought-after option for those desiring luxury without a hefty price tag.
Mahindra has also rolled out a new campaign titled "Fast forward to the big league" to promote the AX5 Select variant. This campaign spotlights the significant value and feature enhancements that the AX5 Select brings to the table, targeting aspirational buyers looking for premium vehicle options within a reasonable budget.
In addition to the AX5 Select, Mahindra's recent launches include the 7-seater version in the MX variant and the striking Blaze edition on the AX7L trim. These offerings are a testament to Mahindra's innovation and its efforts to cater to the evolving preferences of its customers.
With increased production capacities, Mahindra assures a reduced waiting period of four to eight weeks for its variants, enhancing customer satisfaction.
The XUV700 has received a warm welcome not only in India but also in international markets like South Africa, Australia, Nepal, and New Zealand, marking its global appeal since its launch in 2022.
Key Features of AX5 Select (AX5 S)
The AX5 Select variant boasts a wide range of features, including a Skyroof, dual HD 26.03 cm infotainment and digital cluster screens, in-built navigation with native maps, and Amazon Alexa built-in.It also offers Adrenox with 75+ connected features, push-button start, wireless Android Auto and Apple CarPlay compatibility, and 6 speakers with sound staging.
Other notable features include 3rd row AC, flexible boot space, LED DRLs, adjustable headrests for all 4 window seats, electrically adjustable ORVMs, and full-sized wheel covers, among others.
DriveSpark Thinks
This launch marks another step in Mahindra's journey to redefine the SUV landscape in India, offering premium features and luxury within an affordable price range. With the AX5 Select, Mahindra continues to solidify its position in the market, promising an unparalleled driving experience for its customers.
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