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Jason Statham Stars In Volkswagen's Latest Transporter Campaign
Volkswagen Commercial Vehicles (VWCV) has launched its latest advertising campaign featuring Hollywood star Jason Statham. Known for his role in "The Transporter" film series, Statham is the face of the new Transporter van. The campaign was unveiled during the world premiere at the IAA 2024 in Hanover.
Statham's involvement brings a charismatic and action-packed image to the new Transporter. Sandra Waidelich, Head of Sales & Marketing Experience at VWCV, stated, "We are thrilled to have Jason Statham as the face of our new campaign." She added that his energy and style perfectly match the new van's robustness and innovative technology.
The campaign was developed by Scholz & Friends, Volkswagen Commercial Vehicles' global lead agency. It includes a series of commercials and digital content showcasing the van's unique features. These features range from impressive load capacity and superior driving characteristics to state-of-the-art safety measures.
The new Transporter is designed to handle any job with ease. Its versatility and performance make it suitable for various tasks, reflecting Statham's role as a "transporter" in his films. The first trailer was shown at the IAA 2024 event, receiving positive reactions both on-site and online.
Volkswagen Commercial Vehicles has a long history of producing reliable vans. Over 70 years ago, they introduced the first Transporter in the UK, setting a standard for efficiency and reliability. Today, their range includes models like the compact Caddy, sturdy Crafter panel vans, and all-electric ID. Buzz Cargo.
A Diverse Model Range
The current lineup also features passenger carriers like the Multivan and campervans such as the Caddy California. Each vehicle is designed to be versatile and dependable, maintaining Volkswagen's reputation for quality while incorporating modern technology for enhanced connectivity and safety.
Volkswagen Commercial Vehicles aims to support both individuals and businesses by offering top-notch products and aftersales services. Whether customers need one van or a fleet of thousands, VWCV is committed to providing reliable solutions tailored to their needs.
The collaboration with Jason Statham underscores VWCV's dedication to innovation and excellence. By aligning with a well-known action star, they highlight the dynamic capabilities of their new Transporter model.
For more information about Volkswagen Commercial Vehicles and their offerings, visit www.volkswagen-vans.co.uk or contact Markus Arand at markus.arand@volkswagen.de.
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