All-New Mercedes-Benz CLA Showcases Innovative Features In London Interactive Experience

Published: Saturday, July 19, 2025, 14:35 [IST]

The new Mercedes-Benz CLA, following its UK debut at the Goodwood Festival of Speed, is now featured in an interactive display at Future Stores on Oxford Street, London. This experimental retail space offers visitors a chance to explore the advanced technologies of this efficient and intelligent vehicle from 15th to 20th July.

Future Stores provides an ideal setting for showcasing the CLA's innovative features. Sally Dennis, Sales and Marketing Director at Mercedes-Benz UK, stated, "With its innovative, technology-led approach to a physical retail space, Future Stores is the perfect place to introduce both prospective and existing Mercedes-Benz customers to the all-new CLA."

The CLA is part of a new vehicle family based on the adaptable Mercedes-Benz Modular Architecture (MMA). This design supports both electric and hybrid powertrains. Initially available as an all-electric model, the CLA 250+ with EQ Technology boasts a range of up to 484 miles in Sport Edition specification.

Every new CLA comes equipped with the latest Mercedes-Benz Operating System (MB.OS), which represents the fourth generation of the Mercedes-Benz User Experience (MBUX). This AI-enhanced system connects each vehicle to the Mercedes-Benz Intelligent Cloud, offering personalised experiences and intuitive human-vehicle interaction.

The CLA will also be available as a hybrid featuring a new four-cylinder combustion engine paired with 48-volt technology. The electric version can recharge over 200 miles in just ten minutes at fast-charging stations.

Pricing and Availability

The starting price for the CLA 250+ with EQ Technology in Sport Edition is £45,615. Customers can order through the Mercedes-Benz Online Showroom or visit a local agent. Detailed pricing and specifications are accessible on their website.

Mercedes-Benz UK handles sales and marketing for all cars and services in Britain. The company also operates Mercedes-Benz World at Brooklands, Surrey—a brand experience centre that has welcomed over three million visitors since opening in 2006.

The specified values were determined using the WLTP measurement method. These figures apply to the European market and depend on driving style and other factors. Fast-charging capabilities are based on DC stations with 500 amps according to WLTP range standards.

Mercedes-Benz UK also hosts High Performance Powertrains and supports the Mercedes-AMG PETRONAS Formula 1 team.