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Hyundai Motor Group Achieves Top Ranking In J.D. Power 2025 U.S. Initial Quality Study For Second Year
Hyundai Motor Group has once again secured the top position in the J.D. Power 2025 U.S. Initial Quality Study (IQS), marking its second consecutive year at the forefront. This achievement highlights the group's dedication to quality and customer satisfaction across its Hyundai, Kia, and Genesis brands. The study evaluates new vehicle owners' experiences within the first 90 days of ownership, focusing on problems per 100 vehicles (PP100), where a lower score signifies better quality.
The Hyundai SANTA CRUZ excelled in the Midsize Pickup category, while Kia's Telluride led in the Upper Midsize SUV segment. Hyundai ranked third overall and second among mass-market brands, with Kia placing eighth overall. Genesis improved to ninth place overall, maintaining its status as the third-highest premium brand. These results reflect Hyundai Motor Group's commitment to innovation and continuous quality enhancement.
In terms of manufacturing prowess, three of Hyundai Motor Group's plants were acknowledged for their superior build quality and minimal defects. In Korea, Hyundai Motor Ulsan Plant 5 and Kia AutoLand Gwangju Plant 1 tied for second place in Asia-Pacific rankings. Meanwhile, Kia Mexico (KMX) achieved third place among American assembly plants, showcasing the group's global manufacturing strength.
The J.D. Power 2025 U.S. IQS involved responses from 92,694 buyers and lessees of new 2025 model-year vehicles. This comprehensive study is now in its 39th year and continues to be a benchmark for assessing initial vehicle quality based on consumer feedback.
The strong performance of Hyundai Motor Group in this year's study underscores its successful long-term research and development investments. The group's rigorous focus on quality throughout vehicle development and production stages has been instrumental in achieving these high rankings.
Hyundai Motor Group is a global enterprise with a value chain encompassing mobility, steel, construction, logistics, finance, IT, and services. With around 250,000 employees worldwide, it includes renowned mobility brands such as Hyundai, Kia, and Genesis.
"Armed with creative thinking, cooperative communication, and the will to take on any challenges," states the group’s mission statement. "We strive to create a better future for all."
This recognition by J.D. Power reaffirms Hyundai Motor Group's leadership in product quality and customer satisfaction within the automotive industry.
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