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Fiat 500 Abarth Shaped By Women In Body Paint
A group of people wearing body paint, contorting their bodies to form the shape of automobiles has been tried many times before. The latest attempt comes from Fiat which has used this creative art form of using painted human body to form the shape of an Abarth.
This particular attempt was done to create a Fiat print ad, with the help of graffiti artists and a small group of female models and contortionists. The final result is a very well shaped design that almost perfectly matches a Fiat 500 Abarth Cabrio. The video gives a behind the scenes look at how the print ad was made.
The print ad will be first featured in this year's ESPN The Magazine's Body Issue.
ESPN The Magazine's annual Body Issue celebrates the amazing bodies of atheletes.
"We wanted to create a concept for ESPN The Magazine's Body Issue that was as visually unique as the Fiat 500 Abarth Cabrio," said Jason Stoicevich, Head of FIAT Brand North America.
The notion of the 'Body Paint' print ad conveying athletic grace in a magazine that specifically devotes itself to covering athletes around the world sparked a perfect union for the FIAT Brand," he added.
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