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APL Apollo's SG Speed Racers Joins CEAT Indian Supercross Racing League
SG Sports, a subsidiary of APL Apollo, the leading brand in structural steel tubing in India, is expanding its presence in the world of sports. Following its successful involvement with the Tech Mahindra Global Chess League as owners of SG Alpine Warriors franchise, the company has now acquired the franchise for SG Speed Racers in the CEAT Indian Supercross Racing League.
This league is India's first Supercross racing league based on franchises and is organized in collaboration with the Federation of Motor Sports Clubs of India (FMSCI). It features riders from around the world competing across various formats and categories.
APL Apollo has a strong history of supporting sports in India, having been the principal sponsor for Delhi Capital in IPL for three consecutive years. The company's CMD, Mr. Sanjay Gupta, is an avid sports enthusiast who recognizes the immense potential for sports in India's future. SG Sports aims to revolutionize the sports landscape by providing a solid platform for emerging athletes to excel and shine. The company believes in maximizing Indian sports' potential through branding activities and global exposure.
Mr. Sanjay Gupta expressed his excitement about joining the CEAT Indian Supercross Racing League, saying, "We are thrilled to venture into the exhilarating world of Supercross with our team SG Speed Racers in this prestigious league. Our legacy of promoting sporting excellence drives us to develop Supercross throughout India. With FMSCI's support and top-notch facilities, we hope to nurture a new generation of talented riders capable of competing at an international level. We are grateful to CEAT Indian Supercross Racing League for this opportunity and aim to accelerate Supercross growth nationwide while leaving behind a lasting sporting legacy admired globally."
Veer Patel, Co-founder and Director of Supercross India Pvt Ltd., warmly welcomed SG Sports' partnership, and said, "We are delighted to announce that SG Sports has joined forces with CEAT Indian Supercross Racing League. As a strategic arm of the APL Apollo Group, SG Sports is committed to making a significant impact on the sports industry. We believe this partnership will enhance the Supercross racing ecosystem and inspire millions of young athletes across India."
Sujith Kumar, Chairman of the Supercross Racing Commission of FMSCI, praised SG Sports' addition to the CEAT Indian Supercross Racing League, "SG Sports is an excellent addition to our league. APL Apollo Tubes Limited's association with CISRL demonstrates their unwavering dedication to fostering sports in our country. Their vision aligns perfectly with our mission of developing Supercross in India and engaging millions of young individuals. We extend a warm welcome to SG Sports and eagerly anticipate their impressive performances on the racing track."
DriveSpark Thinks...
The inaugural season of the CEAT Indian Supercross Racing League is set to commence in October 2023, with eight team franchises competing for ultimate glory in this adrenaline-pumping racing league. The league is set to showcase incredible skills, intense competition, and thrilling action that will captivate audiences all over India.
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