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Anand Mahindra Confirms New BSA Motorcycle In The Works
Chairman of Mahindra Group, Anand Mahindra has confirmed that the company is working on a new BSA motorcycle.
We have already reported about Mahindra & Mahindra acquiring the iconic British motorcycle brand BSA in 2016.
Now, the Chairman of Mahindra Group, Anand Mahindra has confirmed that the company is working on a new BSA motorcycle to bring back the iconic brand.
On the occasion of Christmas, Mahindra shared an old Christmas advertisement of BSA in which a Santa is riding an old BSA motorcycle. In his quote, Mahindra said that the new motorcycle would have all the character of the old steed.
Apart from that Mahindra has not revealed any other details of the new BSA motorcycle. But one thing is for sure; the new motorcycle will be a modern classic, a segment which is becoming popular in the Indian market.
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In October 2016, Mahindra & Mahindra announced that it had acquired the BSA brand and the deal was worth Rs 28 crore. The company was also looking to buy Norton Motorcycles but ended up finalising the deal with BSA.
Mahindra has acquired 100 percent shares of BSA Company Limited through its subsidiary firm Company, Classic Legends Private Limited (CLPL). But just days after buying the British brand, Mahindra revealed that the new BSA motorcycle would not be produced in India, and it will not make it to India anytime soon.
Previously, Mahindra had also announced that it would focus on the premium niche segment with its newly acquired brands such as BSA and Jawa Moto. The good news is that the Jawa motorcycles will be manufactured in India and the first product is expected to roll out by the end of 2018.
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Mahindra & Mahindra has been keen on focussing on premium two-wheeler segment. In India, the company retails the Mojo. But globally, the company has big plans to launch retro-styled modern motorcycles in the US, Italy and the UK.
Now, finally, Mahindra has revealed something about the iconic BSA motorcycle. But we hope that the Mahindra introduces the BSA brand in India. The modern classic segment has seen a steady growth in the country with players such as Royal Enfield, Triumph, Ducati, BMW and Norton.
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