Mahindra Confirms The Launch Details Of The Erstwhile Jawa Motorcycles Brand

However, the Jawa Motorcycle brand was revived by home-grown automaker Mahindra when it announced that it had acquired the license to market the brand. Now, Pawan Goenka, MD, Mahindra has confirmed the launch details of the Jawa motorcycles.

In a recent interview with Moneycontrol, he said, "The two-wheeler business has been demerged into Mahindra & Mahindra, and the business continues with the current product range that we have. We have reduced our losses significantly."

"As far as Peugeot business is concerned as of now, we have put on hold any plans to bring those scooter to India because we were not able to meet the price point to those based on the price expectations in India. We will be launching the first product under the Jawa brand before the end of next financial year."

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Mahindra will launch the Jawa motorcycles under their respective brand name and not under Mahindra. Mr. Goenka has not confirmed the details of the Jawa motorcycles to be launched in India.

The Royal Enfield Classic 350 is the highest-selling bike for the company, and Mahindra would be looking to enter this segment with the Jawa 350. The Jawa brand will leverage the manufacturing capabilities of Mahindra and Mahindra, in turn, would harness the cult following of the Jawa brand in India.

DriveSpark Thinks!

The Jawa motorcycle brand has a massive cult following in India, and along with Mahindra's expertise in manufacturing, the brand is looking at a future which is bright. That said, Mahindra has an enormous responsibility to make the brand a success in the country where Royal Enfield dominates.