Greaves Finance Welcomes P. B. Sunil Kumar As CEO To Promote EV Financing

Published: Thursday, July 4, 2024, 16:50 [IST]

Greaves Finance Limited, a non-banking financial company (NBFC) and a subsidiary of Greaves Cotton Ltd., has appointed Mr. P. B. Sunil Kumar as its new Executive Director & Chief Executive Officer, effective 03rd July 2024. In his new role, Mr. Kumar will lead the company's initiatives to provide customised financing options for electric two-wheeler buyers and promote sustainable mobility solutions nationwide through evfin.

Mr. P. B. Sunil Kumar brings a wealth of experience to his new position at Greaves Finance Limited. With a career spanning 25 years, he has worked in various sectors including finance, consulting, and healthcare. His previous roles include Director at Taiki Consulting Private Limited and Vice President at GE Capital Services India. He has also held leadership positions at ICICI Bank Ltd. and Tata Finance Ltd.

evfin: A Pioneering Financial Platform

A year ago, Greaves Finance Ltd. launched "evfin," India's first consumer finance technology platform dedicated to electric mobility and other sustainable solutions. This platform is supported by an advanced digital lending suite, innovative assets, and management technology.

As the Executive Director & CEO of Greaves Finance Limited, Mr. Kumar will leverage his extensive experience to drive strategic initiatives and enhance operational efficiencies within the company.

Mr. Kumar's educational background includes being a Chartered Accountant with a Bachelor of Commerce degree from Badruka College of Commerce and Arts in Telangana.

Visionary Leadership for Sustainable Mobility

Mr. P. B. Sunil Kumar has also served as an independent director on the board of Greaves Finance Ltd., contributing his expertise to the company's growth and development.

In addition to his role at Greaves Finance Ltd., Mr. Kumar serves as an independent director on the boards of CDE Asia Ltd., a technology provider in the construction industry, and Doctor Sand Ltd.

"India is witnessing unprecedented EV adoption facilitated by rapid infrastructure growth, a favourable regulatory framework, and mass consumer awareness," said Mr. P. B. Sunil Kumar. "I am honoured to take on the role of CEO at Greaves Finance Ltd., a company dedicated to delivering tailored financing solutions for electric two-wheelers."

He added, "I look forward to contributing to the catalysis of EV adoption in India and steering the industry towards democratising the EV experience."

This appointment marks a significant step for Greaves Finance Limited as it continues to innovate in the field of sustainable mobility solutions under Mr. Kumar's leadership.