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Hero MotoCorp And FIH Forge Strategic Partnership For Hockey's Global Growth
The International Hockey Federation (FIH) has a significant partnership with Hero MotoCorp, the leading global manufacturer of motorcycles and scooters. This collaboration will span five years.
Hero MotoCorp is now FIH's Global Leadership Partner, reinforcing their long-standing commitment to hockey. This partnership aims to boost the sport's global growth and inspire future generations of hockey fans.
Hero MotoCorp's Commitment to Hockey
Dr. Pawan Munjal, Executive Chairman of Hero MotoCorp, expressed pride in renewing the partnership during the Paris Olympics. He highlighted the importance of this alliance for international sports and India's cultural connection to hockey.
"As champions of sports, we recognize its profound impact on transforming lives and communities. Hockey, our national sport, deeply resonates with our cultural values," said Dr. Munjal. He praised FIH President Tayyab Ikram for enhancing the sport through innovative tournaments and formats.
FIH's Vision for Growth
FIH President Tayyab Ikram emphasized that this renewed partnership supports FIH's mission to develop hockey worldwide. "This agreement comes at a very significant time," he noted, referencing their Empowerment and Engagement strategy launched last year.
"Thanks to Hero MotoCorp's support, we will be able to expand our ambitions and objectives, for the good of hockey," Ikram added. He expressed gratitude to Dr. Munjal and Hero MotoCorp on behalf of the global hockey community.
Upcoming Events Under Partnership
The partnership covers all FIH events over the next five years. These include major tournaments like the FIH Hockey World Cup, FIH Hockey Pro League, FIH Indoor Hockey World Cup, FIH Hockey Junior World Cup, FIH Hockey5s World Cup, and FIH Hockey Nations Cup.
This strategic alliance is expected to elevate hockey's prominence globally. Hero MotoCorp aims to inspire youth with values such as respect, equality, diversity, sustainability, and fair play.
Dr. Munjal stated: "Hero MotoCorp is committed to elevating hockey's prominence, with upcoming global events in India playing a pivotal role." He emphasized their goal to ensure hockey's spirit shines brightly across the globe.
Tayyab Ikram concluded by saying: "This partnership confirms Hero MotoCorp's trust in FIH and in our sport's potential. We share the same vision of sports fostering physical exercise, uniting people and developing communities."
The collaboration between Hero MotoCorp and FIH marks a new chapter in promoting hockey worldwide while nurturing future talents and expanding its reach.
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